Kick and the Hug’s New Video for Their Single “Born Too Late” is a Tale of Two Musical Generations
The four-piece indie pop-rock band from Boulder, Colorado, Kick and the Hug, has a passion for sharing their music with people and providing an unforgettable experience. Their latest song, “Born Too Late,” is an homage to the way the band grew up listening to music and acknowledging how it’s evolved. The new generation of concert goers don’t have a Woodstock experience, and overall, watch a concert through the lens of their phones. They spend more time filming the experience than feeling it.
They just released their video for “Born Too Late.” They provide the viewer with a fast paced and engaging musical experience and mimicking a live show. You feel like they are singing to you, like you are in the room with them. The quickness of it gives the viewer an energy that you could only get with a live experience, as if the lights were dancing but in this case it’s the cuts.
What’s really interesting about the video is the use of baby dolls. They are used as instruments as well as a symbol of youth. While strange at first, you realize that you are actually focusing on the performers and their music rather than trying to film it or, like in this case, doing other things such as checking instagram or snapchat. The dolls also represent a childlike innocence, as this generation of concert goers don’t know any better than to experience live music through the phones; that’s what they were taught and grew up knowing. It became less about the music and more about showing off that you went to a concert.
Watch “Born Too Late” here:
https://youtu.be/xnZsnu4v7g8
“Born Too Late” is a catchy song that sounds like Green Day meets U2. This powerful and meaningful song was based on Kick and the Hug’s own realization that the way they experienced music is no longer the normal thing to do. The video is worth watching and out now on YouTube.
You can find Kick and the Hug via:
Website // Instagram // Facebook // YouTube // Spotify // Soundcloud